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How to uncover actionable social media insights

Your guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media.

Tune into conversations that fuel success

Sure, customers drop insights in your comments and DMs all the time. But you could be missing out on valuable discussions happening on Reddit, forums, podcasts, and other key social accounts. 

That’s where social listening comes in. It tracks real-time conversations across social media and the web so you know what your customers want (and how they feel about you), what your competitors are up to, and what trends are about to pop off. 

In part 1 of our Social Media Performance Playbook, you’ll learn how to master social listening to ensure you’re always ten steps ahead.

What you’ll learn

  • How to use social listening tools (including a step-by-step setup checklist to keep you organized and informed)
  • How to stay ahead of your competitors on social media and beyond
  • The importance of social media insights — and which ones to focus on right away
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